More brightly packaged boxes
The thinking that people respond better to visuals rather than text is starting to take root.
Now, on LinkedIn, a lot more recruiters are putting the content of their job ads inside brightly coloured boxes.
Which is good because it makes them much less boring.
Recruiters can be incredibly creative sometimes.
What does a good recruitment advert look like?
I recently posted something on LinkedIn where I dissected a job advert from a sales recruitment agency. To the agency’s credit, they didn’t take offence.
Some people, publicly and privately, asked me for examples of what a good recruitment ad should look like and so below are three job ads that I’ve previously published and that worked.
All of them attempt to stand out by addressing the needs of the reader and by reflecting some of the personality and culture of the hiring…
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What’s the deal with IT recruitment agencies?
The agency type that attracts by far the most opprobrium are those in IT.
The Internet is littered with blogs and discussion threads, all written by people in their target audience and all being incredibly hostile to IT recruiters.
This particular love letter to the IT recruitment industry is especially savage.
If you’re an IT recruiter, it might be an idea to read that first. That way you’ll see that, by comparison, I’m a pussycat.
It’s something that’s been going on for…
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