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Being nice isn’t always what it’s cracked up to be

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Most people believe that receiving positive feedback is better (and more useful) than receiving negative feedback.

However, it seems that it’s not actually that straightforward, according to a recent research paper published by the Journal of Consumer Research.

The research seems to prove that negative feedback isn’t always bad and positive feedback isn’t always good – and that too often we forget the purpose of feedback – namely that it’s not to make people feel better,…

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