Talentspotting
Choose a life. Choose a job. Choose recruitment. Choose an agency where success is defined by what car you drive. Choose contingency. Choose 20% delivery rates and commission that’s as up and down as a fiddler’s elbow. Choose hackneyed bollocks and having to sound like a telesales admin monkey. Choose clients that pretend to like you and candidates that don’t give a shit. Choose churn and burn, speculative CVs and hiding from everyone that chases you for information. Choose…
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Me, Me, Me…
I had an exchange with a recruiter on LinkedIn a while back.
The basic plot-line was this person posted a status update advertising the fact they pay referrals and I commented that I found it interesting that they chose to lead with what’s important to them (they wanted to make more placements, seriously, that’s what they opened with) rather than what’s important to the reader.
And I was being serious, I did find it interesting.
The question it raised (for me at least)…
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“Pay no attention to that man behind the curtain…”
There’s been a gradual dumbing down in advertising – and not just recruitment advertising.
But it’s worse in recruitment.
I blame the Internet and its ability to enable people who have no discernible advertising skills to post hundreds of job ads, for under a few hundred quid, in less than the time it takes to write a job ad.
So, what is advertising? What’s its purpose?
Here’s probably the best definition from marketing pioneer Daniel Starch:
“The simplest definition of…
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