There’s shitloads of marketing advice out there telling recruitment agencies to differentiate themselves. Most of it is ignored for two reasons:
1. The advice is shit.
2. The agency realises they aren’t any different to any other agency and so just do what they’re all doing.
This is called Me Too Marketing and basically means the agency will just say what every other agency is saying.
You know, stuff like:
“..exceeding our clients’…
That’s right, absolutely fuck all.
No forces will be awakened.
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I stopped working on contingency in 1999, but it wasn’t until 2007 that I realised why it made sense for other recruiters to make the same move.
Between 2006 and 2009 I worked as a contract inhouse recruiter – just as the growth in companies bringing their recruitment inhouse had really started to accelerate.
In some of those inhouse contracts, I needed to source direct and in others I had to use recruitment agencies.
In this blog I’d like to share my…
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