These days, flying to anywhere is rarely a pleasurable experience at the best of times, but getting on a plane since the security services realised that shampoo and hair gel pose significant terrorist risks has just made it unbearable.
So here’s what happens a few years back, on a trip to Geneva.
I arrive at the security check area and am asked if I have any liquids and toiletries in my hand luggage.
“Of course I do. What, do I look like a tramp?” I reply,…
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SALES MANAGER (DIRECTOR DESIGNATE)
£100K OTE 1ST YEAR
What are you holding in your hand?
If it’s not the TV remote, steering wheel, a computer mouse, a fork or a mobile phone then you’re either asleep or dead.
Unless, and this is the really great bit, unless you are filling your car with fuel. That precious three-minute slot in life when you are relaxed, passive and open to suggestion. Three minutes of undivided attention when my client puts…
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The best feeling in the world? Stopping the petrol pump on a round number.
Marketing is about feelings.
Making people feel good about their choices, or uncomfortable with their previous one. Catch someone in the right mood and you have a customer, an advocate, a fan.
Filling up your car with fuel is one of those moments.
No phone, no screen to look at, nothing to distract. Just the emotional high of hitting £50 bang-on, then the crushing low of…
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