Fast Track Recruitment

The marketing advice branding experts don’t want recruitment agencies to hear

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There’s shitloads of marketing advice out there telling recruitment agencies to differentiate themselves. Most of it is ignored for two reasons:

1. The advice is shit.
2. The agency realises they aren’t any different to any other agency and so just do what they’re all doing.

This is called Me Too Marketing and basically means the agency will just say what every other agency is saying.

You know, stuff like:

“..exceeding our clients’…

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So, what can recruiters learn from Star Wars?

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That’s right, absolutely fuck all.

No forces will be awakened.

Thanks for stopping by.

How did I get here?

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I stopped working on contingency in 1999, but it wasn’t until 2007 that I realised why it made sense for other recruiters to make the same move.

Between 2006 and 2009 I worked as a contract inhouse recruiter – just as the growth in companies bringing their recruitment inhouse had really started to accelerate.

In some of those inhouse contracts, I needed to source direct and in others I had to use recruitment agencies.

In this blog I’d like to share my…

Read more about How did I get here?

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Previously…

The marketing advice branding experts don’t want recruitment agencies to hear »

So, what can recruiters learn from Star Wars? »

How did I get here? »

You’re not ready for a job this big. »

Marketing Manager »

A shout-out to sales recruiters »

Staff retention is in a good place »

What does a Purple Squirrel really look like? »

I’m looking for a Big Recruiter »

Quick tip for hiring managers »

Concerned that robots might be able to do your job? Don’t be. »

Championing the underdog »

“Job ads don’t work” »

Who’s The Boss? - 3 Years On »

Here’s Johnny! »

See more »

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