Fast Track Recruitment

How to produce great recruitment adverts by tomorrow


Nearly all recruiters seem to have a blind spot when it comes to producing job advertisements. Even recruiters with job titles like Global Talent Acquisition Manager.

Many of you in agency land claim to be able to find candidates that other people can’t – and by other people, I assume you mean other recruiters, hiring managers and HR.

But your job postings give you away. That’s because nearly all of these job postings consist of little more than “What we want” and “You must have”

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Employer Branding - the great lost opportunity


I used to be a big advocate of the concept of Employer Branding, as far back as 2003 when I was first introduced to the term.

I became a fan because I’d always believed in the power of creative advertising in recruitment. I still do.

So when Employer Branding became ‘a thing’, I was genuinely optimistic that recruitment might be taken under the wing of marketing. That the culture of hiring might even start to evolve away from HR and towards Sales.

I was encouraged that the…

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It’s the awards season!


I’m not a big fan of recruitment awards, despite knowing and liking a couple of people who run very popular annual recruitment award functions.

Guys, if you’re reading this, nothing personal.

First off, they’re not real awards because the recruitment agencies self-nominate. Real awards are bestowed, not asked for.

Plus, if any recruitment agency were that good wouldn’t their merit be self-evident?

The Internet would be full of creative, well-written job adverts and employer…

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