Proof that external agencies can outperform their inhouse counterparts
Unfortunately, this example is about advertising agencies.
Essentially what the article talks about is the real life example of Apple’s inhouse marketing department being blown away by their external ad agency when working on the same projects.
I particularly liked this quote at the end:
“Maybe it’s time to stop trying to get creative, badly, with your advertising and return to getting creative with your products.”
Whilst I’d love for there to be an example of an external…
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