Corporate Social Responsibility Base Camp
I rarely ever hear of medium to large sized SMEs ever attempting to develop any kind of employment brand or being bothered about their employer reputation. I hardly ever see any evidence of it in any of their external recruitment communications either.
Amazingly, they then compound the problem by treating those applicants (i.e. human beings) who do respond to their self-indulgent job announcements with very little respect. These applicants are people who invariably live within…
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The Passive Job-Seeker
First off, let me explain to those of you who don’t know, what a ‘passive job-seeker’ is.
A passive job-seeker is someone who is not unemployed, does not need another job but is open to the possibility of getting a better one. They’re different to most of the regular candidates that apply for lots of jobs on the Internet. Different in so much as they:
Don’t have a lot time to spare.
Look at other job opportunities relatively infrequently.
Want a better job, not just another job.…
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Some Basic Rules Of Recruitment Advertising
1. The advert should be more about the reader and less about the employer
Too many ads say too much about a company and its own opinion of itself and not enough about why the reader should care. Think about what job-seekers care about and focus on what is important to them.
2. Many of the best recruitment advertising concepts have accompanying visuals
People scan before they read. If you don’t attract their interest when they’re scanning, you probably won’t attract their…
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