I had an exchange with a recruiter on LinkedIn a while back.
The basic plot-line was this person posted a status update advertising the fact they pay referrals and I commented that I found it interesting that they chose to lead with what’s important to them (they wanted to make more placements, seriously, that’s what they opened with) rather than what’s important to the reader.
And I was being serious, I did find it interesting.
The question it…
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There’s been a gradual dumbing down in advertising – and not just recruitment advertising.
But it’s worse in recruitment.
I blame the Internet and its ability to enable people who have no discernible advertising skills to post hundreds of job ads, for under a few hundred quid, in less than the time it takes to write a job ad.
So, what is advertising? What’s its purpose?
Here’s probably the best definition from marketing pioneer Daniel Starch:
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Before writing this blog, I crowdsourced the opinions of anyone who cared to express one.
I was surprised by the results. I was expecting more recruiters to say that the only way to find passive candidates was to source them directly. Maybe those recruiters were all the Recruitment Agency Expo at Olympia that day.
I was especially encouraged by the comments posted by non-recruiters (also sometimes known as candidates and clients) – many of whom suggested…
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