“Pay no attention to that man behind the curtain…”
There’s been a gradual dumbing down in advertising – and not just recruitment advertising.
But it’s worse in recruitment.
I blame the Internet and its ability to enable people who have no discernible advertising skills to post hundreds of job ads, for under a few hundred quid, in less than the time it takes to write a job ad.
So, what is advertising? What’s its purpose?
Here’s probably the best definition from marketing pioneer Daniel Starch:
“The…
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Who hates recruiters the most?
From what I’ve seen over the past few years, the candidate type that dislike recruiters the most are in tech.
I think their main frustration is that agencies probably have roles they might be interested in – but they just can’t communicate that to them.
Mostly, it seems, because they don’t understand those roles.
I feel sorry for them.
It must be like trying to catch ping pong balls in a storm.
I’d like to help get this person a job
Her name is Deborah Hodge and she took a break whilst tending to her sick child. She also took some of that time to launch a new career as an artist and writer – and pulled a few stunts to help publicise this which got her some attention in the mainstream media.
I think a sales role would suit her; after all she was able to blag her way onto This Morning and hold her ground with Philip Schofield.
What she discovered quickly was that controversy sells and she…
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