Stick it in the blender.
Posted by Mitch on 27th May 2020
You probably know we’ve been running Copywriting for Recruiters courses up and down the UK and Ireland for about 5 years now.
When attendees apply what they learn, they get amazing results in terms of quality and quantity of applicants. You can check out some of the reviews here.
One of the secrets to their success is the individual feedback they receive. We don’t know of any other course that includes that level of customisation every time.
The other differentiator is that you benefit from two subject matter experts as your trainers – me with decades of recruitment expertise and Jackie as a long-term professional copywriter.
It was all going terribly well. But then we ran into a problem.
As you’ll no doubt realise, we haven’t been able to do any classroom-style training since travel restrictions began. So, we did what everyone else did and switched the classroom course to Zoom.
We did our best to make the day as engaging and interesting as it would be if we’d been in the same physical space. And our delegates did their best to give us their full attention, even those who were trying to cope with young children at the same time as being stuck at home.
But Zoom fatigue has become a challenge for everyone. Sitting in front of a computer screen all day isn’t healthy. So we’ve been wondering how we can make the training experience easier on us all.
As a result, we’ve decided to mix it up a bit.
Luckily, we’s already been working on the online version of the course for nearly a year and were able to launch that a couple of months ago – so we decided to offer a blended version of the course which includes 3 hours worth of pre-recorded training, writing practice and a half-days reinforcement coaching, live via Zoom.
This blended approach makes the experience even better for delegates and gives them the best chance of coming away with improved ad-writing skills.
And it costs less too because there are no travel or venue expenses to cover.
The only downside is that you have to provide your own refreshments.
Here’s how it works…
Work through the pre-recorded version of the first half of the course. This comprises 10 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes. You get access to the course for 30 days. We estimate it takes about 3 hours to complete and you can study in your own time.
We’d been developing this pere-recorded version of the course for a year and filmed the video segments just before the virus reached our shores.
This online course has already received rave reviews on LinkedIn. Here are just three:
Once you’ve worked through it, use what you’ve learned to write a job ad and email it to us. We’ll work on this draft in part 2.
Invest a half-day with us on Zoom. This workshop is broken into 4 segments of 45 minutes each with 15-minute breaks, so you don’t have to spend too long sitting in front of your screen.
During this time, we’ll recap the key learnings from Part 1, answer any questions, and most importantly, give you personal feedback on your individual writing approach and style.
Note that a maximum of 10 recruiters will be on the workshop, so don’t think of it as a training course. It’s more like group mentoring or consultancy.
You get a reinforcement coaching session from Mitch via Zoom. Mitch will work with you on your recently written new job ad to improve it whilst showing you what you’ve done well, what could be improved and why. This is where the rubber meets the road.
This reinforcement coaching is the best way to embed what you’ve learned so you can apply it in your day job and generate better results from your job postings and/or emails and Inmails.
Want to arrange a private course for your in-house team? Ping me a message.