Stick it in the blender.
Posted by Mitch on 27th May 2020
You probably know we’ve been running Copywriting for Recruiters courses up and down the UK and Ireland for about 5 years now.
When attendees apply what they learn, they get amazing results in terms of quality and quantity of applicants.
You can check out some of the reviews here.
One of the secrets to their success is the individual feedback each participant receives. We don’t know of any other course that includes that level of customisation every time.
The other differentiator is that you benefit from two subject matter experts as your trainers – me with decades of recruitment expertise and Jackie as a long-term professional copywriter.
It was all going terribly well. But then we ran into a problem.
As you’ll no doubt realise, we haven’t been able to do any classroom-style training since travel restrictions began. So, we did what everyone else did, and switched our training to Zoom.
We did our best to make the day as engaging and interesting as it would be if we’d been in the same physical space. And our delegates did their best to give us their full attention, even those who were trying to cope with young children at the same time as being stuck at home.
But Zoom fatigue has become a challenge for everyone. Sitting in front of a computer screen all day isn’t healthy. So we’ve been wondering how we can make the training experience easier on us all.
As a result, we’ve decided to mix it up a bit. This blended approach will make the experience even better for delegates, and they’ll have the best chance of coming away with improved ad-writing skills.
And it costs less too, because there are no travel or venue expenses to cover.
The only downside is that you have to provide your own refreshments.
Here’s the plan…
Work through the pre-recorded version of the first half of the course. This comprises 10 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes. You get access to the course for 30 days. We estimate it takes about 3 hours to complete, and you can study in your own time.
(We launched this online version of the course at the start of the Covid-19 outbreak. The timing was a happy coincidence. We’d been developing it for a year and filmed the video segments just before the virus reached our shores.)
This online course has already received rave reviews on LinkedIn. Here are just three:
Once you’ve worked through it, use what you’ve learned to write a job ad and email it to us. We’ll work on this draft in part 2.
Invest three hours with us on Zoom. The session is broken into 3 segments of 45 minutes each with 15-minute breaks, so you don’t have to spend too long sitting in front of your screen.
During this time, we’ll recap the key learnings from Part 1, answer any questions, and most importantly, give you personal feedback on your individual writing approach and style.
You’ll then rewrite your ad based on the comments you’ve received, so you’ll end the session with possibly the best ad you’ve ever written.
Note that a maximum of 7 recruiters will be on the call, so don’t think of it as a training course. It’s more like group mentoring or consultancy.
Part 3 (optional)
You get one month of follow-up support from me via email and phone.
During this time, you can send me any number of real ads you’ve written, and I’ll let you know if they are on track and what you need to do to enhance them. Just don’t send me anything urgent as it takes a while to turn them around.
This reinforcement coaching is the best way to embed what you’ve learned so you can apply it in your day job and generate better results from your ads.
Want to arrange a private course for your in-house team? Ping me a message.