Copywriting for Recruiters
How to write compelling job ads - A practical course for ambitious recruiters who want to stand out from the rest.
Just because almost every job ad you’ve ever seen is written a certain way doesn’t mean that’s the way it should be done.
How do you make your job ads stand out from the rest, so that your target candidate audience wants to read them?
Knowing how to craft better job ads helps you reach more passive candidates, attract the right responses and filter out (some of) the time-wasters. A good ad helps you fill roles faster and more effectively.
One delegate raised their click-to-apply ratio into double figures, with many more applicants shortlisted. Another said she’d tripled her ad engagement. See some of the testimonials below.
What you’ll learn
The course follows a tried and tested structure, but the content is entirely bespoke each time, with your own ads used as case studies throughout the day.
The level of customisation is unique – and may explain why delegates get such amazing results by the end of the day.
You’ll leave with a formula for writing compelling job ads that you can implement immediately and use forever.
• Basic principles and psychology of marketing and advertising
• Four-step formula for effective job ads
• How to write like a human being, not a recruiter-bot
• Key questions to ask before you write a word
• How to transform a dull job description into a creative job advert
You work either inhouse or for a boutique agency.
Your employer probably prides themselves on ‘doing recruitment properly’ or claims to be ‘different from the rest’.
You might have been writing job ads for ages but are now feeling stale and want to refresh your enthusiasm. Or you might be new to recruitment and need to know the basics.
When and where
Here are the upcoming open courses:
Alternatively, a bespoke course can be run at your premises anywhere in the UK – just ask.
If you’re elsewhere in the world, we’ll come to you if your budget covers our expenses, otherwise, you’ll have to wait for the online version of the course (due September 2018).
The standard cost is £450 per delegate + VAT. This includes a full day of bespoke training plus lunch and refreshments and a customised workbook.
Delegates also receive a follow-up pack of online resources, access to a private LinkedIn group PLUS one month of individual support from Mitch via phone and email.
What previous attendees say
Here are some of the results achieved by recruiters so far:
“How does tripling your advert engagement sound? That’s what it did for me. I’ve had candidates say ‘I wasn’t really looking, but I loved how the company sounded in the ad’. We’ve made a number of direct hires this way, saving time AND money.“
“This week we had an application that directly quotes my advert, citing it as the reason we caught their attention. This candidate could earn significantly more money in London with a more established company, but my advert convinced him to consider us anyway. Solid proof that the course has helped us attract new/better candidates.”
“The MD of a company that I wrote an advert for said: ‘I’d apply for that myself’. Great course. It’s changed the way I look at marketing my jobs & myself.”
“If you are looking to stand out from the noise and create some truly measurable and engaging online content, these guys will pull zero punches.”
“Be prepared to take criticism; they do not hold back and know what they are talking about. Want to argue? Don’t. Closest analogy would be telling Paul Hollywood how to bake bread. Wish I had done this earlier in my career – some past roles could have ended differently.”
“No matter how good you think your ads are, Mitch and Jackie will tear them to shreds and make you rethink everything.”
“The course is horseshit free and really challenged half a lifetime’s usage of clichés, jargon and bad habits.”
“It’s shocking how much I saw my writing improve in just one day.”
“Without a doubt, you can see the difference in your work from when you started to when you finish.”
“There was a clear difference between the ads we wrote originally and those after the course.”
“Left the course with a much better understanding of the science behind a good ad, and the capabilities to write one.”
“You will look at job advertising completely differently.”
“Breaks through the wall of homogeneous, boring adverts and gives you the necessary skills to attract the star candidate.”
“Who says ‘You can’t teach an old dog new tricks?’ They are wrong. 25+ years in this game and I feel like a totally different recruitment professional.”
“Mitch and Jackie will undoubtedly make you a better advert writer.”
“Will certainly give me an edge in a competitive market.”
“Less swearing than I expected.”
Want to know more? Read this review on LinkedIn.
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Mobile: 07725 185395