Copywriting for Recruiters
How to write compelling job ads - A practical course for recruiters and HR professionals.
How do you make your job ads stand out from the rest, so that your target candidate audience wants to read them?
By knowing how to craft better job ads that help you reach more passive candidates, attract the right responses and filter-out more of the time-wasters.
One delegate raised their click-to-apply ratio into double figures, with many more applicants shortlisted. Another said she’d tripled her ad engagement.
Scroll down for evidence.
WHAT YOU’LL LEARN
The course content has been fully road tested for nearly 7 years, and includes:
• Basic principles of marketing and advertising.
• Psychology that underpins good copywriting.
• Four-step formula for effective job ads.
You’ll be able to implement your new skills immediately and use them forever.
You’re a recruiter – agency or inhouse – and attracting candidates is a critical part of your job. To add to the pressure, your employer probably prides themselves on ‘doing recruitment properly’ or claims to be ‘different from the rest’.
You might have been writing job ads for ages but are now feeling stale and want to refresh your enthusiasm. Or you might be new to recruitment and want to start as you mean to go on.
SERVICES & PRICES
Below is an outline of the 3 permutations of our Copywriting for Recruiters training programme, along with a brief explanation and the price per person.
The fundamental ethos of the programme is to show recruiters and marketers how to sell jobs more effectively in writing, regardless of whether the channels used are job postings, emails, LinkedIn Inmails or social media.
1. Online Course
Each delegate works through the pre-recorded part of the training programme. It comprises 10 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes.
They get access to the course for 30 days. We estimate it takes about 3 hours to complete and they can study in their own time. It covers all of the fundamentals of copywriting theory, tailored specifically for recruitment advertising.
Cost: £275 + VAT
2. Online Course + Individual Coaching
After completing the online course and writing a new job ad, the delegate will book a reinforcement feedback and coaching session with Mitch, which will happen over Zoom.
It will involve one session of around 30- 45 minutes. There’s no time limit and the session will last as long as needed to get the required outcome.
It gives the delegate the chance to revisit the key learning points (and be reminded of some of the minor ones) through a job ad they’ve written. It’s all geared around their own personal writing style and in some cases, their particular job function or speciality area.
Cost: £365 + VAT
3. Online Course + Workshop
This is the option taken by corporate inhouse recruitment teams and group agency bookings.
This half-day Zoom workshop will usually happen within 7 days of the delegates completing the online course. It’s broken into 4 segments of 45 minutes each with 15-minute breaks, so nobody will have to spend too long sitting in front of their screen.
Each workshop is suitable for between 6 and 10 people.
Jackie and Mitch will recap the key learnings from the online course, get them to practice those areas where they need more help (i.e., turning Features into Benefits or writing the most appropriate Call to Action), answer any questions they may have and give everyone personal feedback on their individual writing approach and style.
Cost: £455 + VAT
What other recruiters have said…
“How does tripling your advert engagement sound? That’s what it did for me. I’ve had candidates say ‘I wasn’t really looking, but I loved how the company sounded in the ad’. We’ve made a number of direct hires this way, saving time AND money.“
“This week we had an application that directly quotes my advert, citing it as the reason we caught their attention. This candidate could earn significantly more money in London with a more established company, but my advert convinced him to consider us anyway. Solid proof that the course has helped us attract new/better candidates.”
“Who says ‘You can’t teach an old dog new tricks?’ They are wrong. 25+ years in this game and I feel like a totally different recruitment professional.”
“The MD of a company that I wrote an advert for said: ‘I’d apply for that myself’. Great course. It’s changed the way I look at marketing my jobs & myself.”
“If you are looking to stand out from the noise and create some truly measurable and engaging online content, this course delivers.”
“This course is essential if you work in candidate-driven sectors. Without great adverts, you can’t attract great candidates. This course will give you the tools and strategies to write compelling job adverts.”
“The course is horseshit free and really challenged half a lifetime’s usage of clichés, jargon and bad habits.”
“It’s shocking how much I saw my writing improve in just one day.”
“There was a clear difference between the ads we wrote originally and those after the course.”
“Left the course with a much better understanding of the science behind a good ad, and the capabilities to write one.”
“You will look at job advertising completely differently.”
“Breaks through the wall of homogeneous, boring adverts and gives you the necessary skills to attract the star candidate.”
“A fun, engaging course which has taught me more than I thought. Would recommend for any recruiter wanting to write better ads.”
I can be reached at:
Mobile: 07725 185395