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Interestingly that works for the average operator in the corporate events industry too, where I have spent time. You get a few people who stand out but it’s rare. There tends to be a link between the creativity of the offering and the creativity of the business model but the whole thing seems to be driven by the clients imagination ... or lack of it.

That’s interesting.

Do corporate events companies also work for free, or on a ‘only pay if you like it’ pricing model?

No, they wouldn’t dare but that’s only because there are event overheads. If there weren’t there would be people doing it.

Most markets are overcrowded but look on the bright side, people are saying that 2014 is the ‘year of the entrepreneur’.

We can look forward to even more crowded markets.