Not sure if you’re an idiot? Play it safe and stop emailing me.
Posted by Mitch on 1st December 2015
In particular, stop emailing me (and presumably hundreds of other people you think have some hiring authority) long boring messages telling me that you’re “not like all the other recruitment agencies” only to then use the next 3 paragraphs to prove that you are in fact just like all the other recruitment agencies.
Why do you do this?
Is it because one mass-mailing campaign gets you one or two job vacancies you might not otherwise have found?
What about the people that read your email (unlikely I know) and just laugh?
Are they going to ever give you any vacancies? Or are they just going to have the feeling reinforced that they’re not going to get anything different from you – either in performance or outcomes?
These questions are real rather than rhetorical.
Have you ever stopped to consider what the real cost of sending these emails might be? Is it possible that they’re losing you more business than they win?
I don’t have the answers, other than to think logically and assume that most hiring managers would never knowingly do business with an agency that didn’t know how to market or sell itself properly.
But I may be wrong.
Either way, there’s possibly some good news to come out of this.
Such will be the disdain that most readers will have for your sales email that they’ll probably just delete it (or mark it as spam) and move on – forgetting who exactly it came from.
Good news for you, not so good news for the agency sector as a whole.
Comments
By Ashley Cooper on Monday, 07 December 2015True!! Thing is like you say X amount of mails = X amount of revenue, always has always will. I would imagine most sales managers are happy with 10/15k a month revenue from a consultant and most don’t care how they get it, I know I didn’t. The governing factor seems to be time, if people had more time they might do more creative or structured marketing but when you have a target to hit and you have a list of companies that use a particular skill the temptation to play the numbers game is often too irresistible for some. These days you have to work so hard to get candidates and you need an outlet for them usually in a short time frame. What’s needed is a kind of Craig’s list for candidates, there’s an idea….
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