For recruitment to be truly effective, your employer brand and/or reputation has to be represented in a way that promotes your company as an appealing place to work – and every single company have factors that make them appealing, to the right people.
What it doesn’t mean is mangling the same tired and hackneyed clichés about how “our client” is “a dynamic company” and “experiencing significant growth”. The best candidates read or listen to this kind of rhetoric and switch off because they’ve heard it all before.
Put simply, if a recruitment opportunity doesn’t suggest how the candidate’s professional life could become more rewarding, chances are many of them won’t respond. Would you?
Good recruitment communications is the lifeblood of filling jobs quickly and cost-efficiently. Whether it be a headhunt phone-call, a full display pan-European advertisement, a job-posting on the Internet or a simple email – if the role is not communicated compellingly, the chances are it will only get responses from people who need another job. The art of effective recruitment is to also get responses from those people who want a better job.
Irrespective of what channels we both decide to use to fill your vacancies, I will make sure your target audience knows exactly why working for you could be make their life more rewarding.