Recruitment copywriting. It isn’t rocket science. Is it?

No, recruitment copywriting is more like brain surgery, because your text needs to make the better candidates adopt a certain mindset.

Basically one that says “I’ve really got to do this job with these people in this place, even if it means uprooting myself and those around me, leaving my comfort zone at work and going through the whole painful selection process.”

This is essentially what you need to achieve every time you place an ad. Maybe not in its entirety, but enough so that the candidate will feel it’s worth contacting you to find out more. It may even put-off some of those totally inappropriate candidates you sometimes get plagued by.

Learn how to write good recruitment copy

One of our experienced Copywriters can take you through the basics in a day. It’ll make a real difference to the quality of the copy you write.

We’ll structure the session to cover the challenges you face, but here are some of the topics we can cover:-

• Knowing your audience
• Structuring your argument
• Writing copy that sells
• The brand dimension/tone of voice
• Writing for the web and for search engines
• How to pack a lot of information into a few words
• Practising the art
• Writing follow up material the wider comms package.

Or let us write it for you.

I work with some great writers who’ll make a visible impact on your audience, whether you need hard-hitting press ads, online postings, response letters or longer copy, such as brochures or complete websites.

If you’re writing your own copy now you’ll be amazed at the amount of time using a writer will free up – and you’ll have a great sounding board to help you refine what you tell candidates.

Our writers are used to working to tight deadlines and have extensive recruitment experience. Contact me to find out more.