To all those people getting giddy about the “power of social media”
Posted by Mitch on 26th October 2012
If you still talk shit, people will still ignore you.
They’ll just ignore you in more places.
Seriously, that’s all it means.
The people who are great at social media now, were great with the more traditional (aka more expensive) stuff because social media only democratises marketing for the people who already had some talent in that area.
Everyone else needs a rethink.