First off, let me explain to those of you who don’t know, what a ‘passive job-seeker’ is.
A passive job-seeker is someone who is not unemployed, does not need another job but is open to the possibility of getting a better job. They’re different to most of the regular candidates that apply for lots of jobs on the Internet. Different in so much as:
They don’t have a lot time to spare.
They look at other job opportunities relatively infrequently.
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1. The advert should be more about the reader and less about the employer
Too many ads say too much about a company and its own opinion of itself and not enough about why the reader should care. Think about what job-seekers care about and focus on what is important to them.
2. Many of the best recruitment advertising concepts have accompanying visuals
People scan before they read. If you don’t attract their interest when they’re scanning, you probably…
Read more about “Some Basic Rules Of Recruitment Advertising”