Fast Track Recruitment

Some Basic Rules Of Recruitment Advertising

1. The advert should be more about the reader and less about the employer
Too many ads say too much about a company and its own opinion of itself and not enough about why the reader should care. Think about what job-seekers care about and focus on what is important to them.

2. Many of the best recruitment advertising concepts have accompanying visuals
People scan before they read. If you don’t attract their interest when they’re scanning, you probably…

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Previously…

It’s the little things… »

Recruitment is a portal into the valley of darkness »

Do you have an artistic side? »

Are you getting any? »

You need to be having more conversations like this… »

We all love a metaphor, right? »

Outrage »

The numbers don’t lie. »

Stick it in the blender. »

Recruitment’s relationship with sales is dysfunctional. »

Not all jobs sell themselves. »

Recruitment Delivery Consultant | Stoke-on-Trent | £30-40K plus commission »

Institutional Corporate Arrogance »

The virus that’s infected the recruitment industry. »

Is there a place for swearing in recruitment advertising? »

See more »

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