1. The advert should be more about the reader and less about the employer
Too many ads say too much about a company and its own opinion of itself and not enough about why the reader should care. Think about what job-seekers care about and focus on what is important to them.
2. Many of the best recruitment advertising concepts have accompanying visuals
People scan before they read. If you don’t attract their interest when they’re scanning, you probably…
Read more about “Some Basic Rules Of Recruitment Advertising”