I rarely ever hear of medium to large sized SMEs ever attempting to develop any kind of employment brand or being bothered about their employer reputation. I hardly ever see any evidence of it in any of their external recruitment communications either.
Amazingly, they then compound the problem by treating those applicants (i.e. human beings) who do respond to their self-indulgent job announcements with very little respect. These applicants are people who…
Read more about “Corporate Social Responsibility Base Camp”
First off, let me explain to those of you who don’t know, what a ‘passive job-seeker’ is.
A passive job-seeker is someone who is not unemployed, does not need another job but is open to the possibility of getting a better job. They’re different to most of the regular candidates that apply for lots of jobs on the Internet. Different in so much as:
They don’t have a lot time to spare.
They look at other job opportunities relatively infrequently.
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1. The advert should be more about the reader and less about the employer
Too many ads say too much about a company and its own opinion of itself and not enough about why the reader should care. Think about what job-seekers care about and focus on what is important to them.
2. Many of the best recruitment advertising concepts have accompanying visuals
People scan before they read. If you don’t attract their interest when they’re scanning, you probably…
Read more about “Some Basic Rules Of Recruitment Advertising”